U.S. Sales of Blu-ray Players Soar: NPD Group

06.05.2009

The NPD Group report also illustrates how dramatically Blu-ray player prices have fallen in the past year. The average selling price has plummeted 34 percent--from US$393 in Q1 2008 to $261 in Q1 2009. Street prices are probably closer to $200 now, and some before the end of the year. , best known for its aggressively-priced HDTVs, plans to debut a $200 Blu-ray player in August, a development that could help push prices lower as well.