The denial is not final and Google now has the opportunity to submit evidence and arguments in support of approval.

"Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 3554195," according to the that was made last week.

That number refers to a trademark for the word Nexus that is registered to , a wireline telecommunications service provider that covers 11 Western states.

Similarity of the words, goods and/or services and trade channels were the most relevant factors the USPTO used in issuing the denial, it said.

In a statement, Integra said it appreciates that the USPTO is protecting its trademark rights. It also said it hopes to work the matter out with Google. "Google hasn't contacted us since the PTO issued its objection but we hope we can work together to achieve our respective business goals," John Nee, Integra's vice president of corporate communications, said in the statement.