UberMedia, like other members of the Twitter ecosystem, walk a fine line between competing with Twitter as it expands its offerings and benefiting Twitter by making its platform more useful.

While some disparage Twitter as a waste of time for people who want to share info about what they ate for lunch with the masses, Twitter has also become big business and has been used for downright serious purposes such as . Reports have surfaced recently that companies like Google and Facebook have .

Follow me on Twitter, regardless of which client app you use, at @alphadoggs

in Network World's Anti-malware section.