"Many job seekers get jobs who have a thousand or more Twitter followers that they've built relationships with over time by supplying them with valuable content and insights," Schwabel says.

2. Choose Content of Your Tweets Wisely

If you're interested in getting noticed by people in your field, you must choose the content of your tweets very carefully, experts say. That means be specific and avoid the trivial at all costs.

"Talking about your lunch won't attract people who want to hire you," says ( ), a senior Forrester analyst who researches social technologies and writes a . "Talk about the project you're working on. If you've been laid off, talk about the project you'd like to be working on."

You should share links to content you read on blogs and media sites that are relevant to your field, too, says ( ), president of , a career consultancy. In addition, link to other places on the Web where you've engaged with content, whether it be a blog post of your own, a comment you made to an article, or content on your profile.