The change looks similar to what users can add on the top of their new timelines.

"Twitter is slowly changing its look, feel and functionality, which makes it look more like Facebook than the older, simpler Twitter," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "Twitter is smart to explore increasing levels of engagement because it has the capability to pull people from Facebook to Twitter."

Moorhead also said the redesign makes the site more appealing.

"Twitter's new look is more personal and engaging, but also more complicated," he added. "The picture capability makes the site look more like a destination than any time before it with more things to see, click on and more decisions to make."

Rob Enderle, an analyst with the Enderle Group, agreed the change is a good move that seems to personalize the site.