I've , but let me repeat this important point: when it comes to printing, all things being equal, choosing the right paper for your job is probably one of the most important decisions you'll make.

There are four important factors to consider. The first is the of the paper--even "white" could mean a number of different shades and hues, with those tending towards yellow (like ivory or cream) being better suited to formal products, like invitations or greeting cards, while cooler whites are more appropriate for image reproduction.

The second element to keep in mind is Heavier paper--made of thicker stock--is perfect for documents composed of individual sheets, like posters, pictures, or business cards. Thinner paper is usually better for multi-page documents, but the lighter the stock, the cheaper it will feel in your hands.

Your third choice will be one of Glossy paper brings out the vibrance in colors, which makes it particularly appropriate for photographs and art. Matte paper, on the other hand, produces a more readable output by reducing glare and reflection, and is therefore better for text. Glossy paper also tends to be more difficult to write on--something to keep in mind if you're printing things like reply cards or forms.