"Master data management is a technology that contributes to a company"s ability to grow," Moore said.

When the economy started improving, companies started to shift strategic focus from cost reduction and efficiency to increasing top-line revenues, getting products out to market, and improving customer service, according to Moore.

In the process IT spending is lining up along those lines. Tibco"s acquisition will allow it to compete against the likes of SAP and IBM, two companies that also recently acquired master data management technology.

The Velosel technology, which will be marketed under the name Collaborative Information Manager, combines both a federated or virtualized data management and a centralized data repository architecture.

"We approach this as a business process problem. The process defines whether or not data needs to be centralized and syndicated or federated," Gokhale said.

The Collaborative Information Manager suite is shipping now.