Business agenda

Under the circumstances, businesses have only two agenda: growth and structured cost reduction.

According to Nayar, owing to the new accounting standards, today there is a huge incentive for companies to innovate with their investible surplus. And globalisation is working both ways: the Western companies are finding new growth markets in the East and the Eastern companies are going West.

As companies find themselves at crossroads today, Nayar sees opportunity in crisis. Convert threat to opportunity--that's his advice to businesses.

Avoid four traps