Here's describing their services, which appropriately enough comes with an ad for cheap car insurance attached to it.

And now the really chilling bit. Per Roth:

Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined. Demand also posts its material to its network of 45 B-list sites -- ranging from eHow and Livestrong.com to the little-known doggy-photo site TheDailyPuppy.com -- that manage to pull in more traffic than ESPN, NBC Universal, and Time Warner's online properties (excluding AOL) put together.

The result: Reams and reams of crapola filling the Net. Even worse than it already is, if you can believe that. But hey, if that's what the people want....

The brains behind this scheme? Former eUniverse/Intermix CEO Richard Rosenblatt. In 2005, Rosenblatt's company paid . Intermix also happened to own MySpace at the time, which put social networks on the map when News Corp's .