For some particular business models, Black Hat SEO might be something to think about. "If you need to get results relatively quickly and are not worried about the potential loss of the domain (or step penalization/backlash). However, Boggs says that when it comes to a consistent and robust web presence White Hat SEO is the right answer. Even White Hat SEO's will use some grey tactics, but extreme Black Hat should probably not be used if a marketer is concerned about a domain or brand, according to Boggs.

Bill Hunt goes along with Boggs' comments on the issue. He suggests an analytical approach to the issue when analyzing a site. "I suggest audits that help you understand your 'current state' of performance. Looking at the on page and off page attributes of your site and those ranking in the top few positions of Google. With a look at current state we can understand what we have," says Hunt.

About how efficient a Black Hat technique can be for a site, Hunt says that a truly effective Black Hat SEO program costs both patience and effort to replicate the natural web. Such a job is neither cheap nor quickly done.