Last year, the TechNet team for Microsoft UK released a video called We Share Your Pain that showed Microsoft programmers being zapped with electrodes or jabbed with metal points whenever a software bug they were responsible for creating causes a customer's computer to crash.

Earlier this year, a video titled "Microsoft designs the iPod package" that was commissioned by Microsoft's own marketing team showed how the company would have messed up the music player's alluring packaging by cluttering the box with dumbed-down jargon.