Wow, never seen before.

The basis for the BBC's whole point is that some researchers showed that certain beloved brands, such as Apple, affect the same centers of the brain that religion does. Therefore, the BBC felt that gave them license to mock Apple fans as being crazy religious zealots.

Now, the BBC only allows you to watch this video if you're in the UK. The Macalope went to great lengths to view this video, laden with snark and eye-rolling at the expense of enthusiastic Apple fans, that the BBC apparently only wants to be seen by people stuffed with bangers and mash and warm beer and oh, God, that actually sounds good. The Macalope should never write when he's hungry.

It's all good, though. He's sure will reimburse him for the round-trip ticket to Heathrow so he could use the airport Wi-Fi to view the video with a British IP address before hopping a flight back to the Colonies.