The Macalope Weekly: Terrible mistakes

16.04.2011

Now, the Macalope’s frequently pointed out that companies don’t run on market share, they run on profit. And if RIM can continue to be profitable while bleeding market share, more power to it. How, exactly, it’s going to be able to do that when it’s losing the upper end of the market, though, is a big question. How it’s going to retain customers during a major platform shift is another question. A third question is what, exactly, is wrong with its executive team that they think it’s a good idea to keep scheduling these interviews?

, the smart play would have been to simply . Stop talking to the press! It’s killing you!

What?! No! Not in the of an interview, Mike! Wait until the interview is over and then don’t do any more! What’s the matter with you?!

Good grief.