The Macalope Weekly: Google bomb

07.08.2011

But...uhhh...OK. Hmm. Now, the Macalope is just an ungulate with a Classic Mac for a head, so he doesn't claim to be a brainiac. But Google is an advertising and search company. An advertising and search company. So, how does Android benefit Google if a whole mess of Android users aren't actually using their phones to access the Internet?

As , Google does get their pound of flesh from anyone using the Android brand name, but licensing fees aren't really a core revenue stream for them. They don't get app sales from these underachieverphones and they don't get any ad or search revenue, so...what do they get? Peace of mind?

One thing they get is a lot of articles written by lazy thinkers, proclaiming that Android is "winning." There is that.

The Macalope wonders if Google is kind of wondering if it's all worth it as well. Is this why those patents weren't worth $5 billion to the company? It's hard to tell, since Google doesn't publish its revenue from Android. The company did have , but when it talks about how great "mobile search" is for it, note it's not saying "Android search."

Macworld