In fact, The Daily will have to overcome limitations presented by the iPad, such as the touch interface, although this could be made into a selling point: Links within The Daily app could be made bigger and clearer, so there's less fumbling when trying to hit tiny hyperlinks.

However, the main area where The Daily will have to score highly . Content is one area where Murdoch is on home territory, of course, but the iPad newspaper will have to resonate with the kind of ultra-cool people who buy the iPad. Again, I'm not sure Murdoch gets this.

Most of all, The Daily will have to emulate the same "must-have" coolness as the iPad itself. Hipsters already score points for pulling an iPad out of their bags at the coffee store, but Murdoch will have to ensure that The Daily looks cool to those peering over the readers' shoulders in public. In other words, the publication will have to be a lifestyle product first and foremost.

The Daily won't work if traditional newspaper content is simply packaged into an iPad app. What's needed is a modern style of journalism that's in-tune with the tech-savvy, switched-on iPad userbase.

The Daily will have to lean towards the liberal point of view, which might raise issues for the right-leaning Murdoch. But more than this, to truly appeal to iPad users, the journalism will need to be responsive, rather than agenda setting. It'll have to have more in common with the coolest blogs than it does with a fusty leader column.