One of the ways the mobile phone became "smart" was through the inclusion of compact and easy to use software commonly referred to as "apps," and Smart TVs have adopted the same concept with the help of more screen real estate available on the device.

Despite the popular adoption of smartphone apps, the reality is that many people are only just getting used to the concept of using dedicated applications on a mobile phone, which prompts the question of whether it is too soon to expect the average consumer to feel comfortable with them on their television too.

LG Australia marketing general manager, Lambro Skropidis, admits that the concept of apps is new and evolving on all devices, but at the same time the consumer is increasingly expecting this type of software to be available on a broader cross-section of technologies.

"Whilst it will take time for many to discover, updates are already happening with our Smart TVs," he said.

"Since November 2011, the uptake and registration to our TV app store has doubled in six months and growing strongly."