The birth of the iPod

23.10.2011
The destiny of Apple changed drastically 10 years ago with the release of a deceptively simple digital music player.

On October 23, 2001, Apple , which packed 5GB of music storage into a sleek white box no bigger than a deck of cards.

Apple chose to unveil its portable digital music player in a low-key special event held on Apple's campus in Cupertino. The press and Apple fans alike met the iPod with severe skepticism. Pundits openly wondered what business Apple had selling consumer music gadgets. Many proclaimed doom (not the first or last time Apple's future was called into question, mind you).

By 2004, the iPod became a wildly successful product for Apple, and certain myths and legends sprung up about its creation. When historians 100 years from now recall the legacy of Steve Jobs, they will no doubt mention the iPod in the same breath. But while Jobs had an integral role in the birth of the iPod, no one man created the device. A diverse team of Apple employees and contractors brought the iPod to life.

Apple's relationship with digital music started innocently enough, from seemingly unrelated events in 1999. That year, Steve Jobs discovered the latent potential of a long-dormant Apple-invented technology: FireWire. The serial bus standard enabled data to be transferred at alarming speeds compared to common standards of the time.