"Customers will always benefit from more choice as choices mean lower pricing," said Ho. He added that the blurring of lines between services providers is not necessarily bad and simply gives users more options across more service areas.

When making choices over which providers to follow, Ho noted that SMEs are very price-sensitive and often the lowest price bids will win. In addition there is less room for differentiation at the lower end services, so price becomes the dominant competitive factor.

Larger enterprises are likely to engage with trusted providers and often the vendors with previous relationships will have an advantage. Ho advised customers to look for offerings that included clear benchmarks across productivity, access to skills, efficiency gains as well as cost savings.

He added that telcos will look to partner in an attempt to widen their capabilities while IT providers and systems integrators are more likely to find their own resources.

Ultimately customers should find providers that they can trust to make many of the technology decisions for them, said Ho.