International backing for the APPP's goals may be there, but the party is still some way off the 100,000 Swiss supporters it needs to force a referendum: Since its creation on May 5, APPP has signed up 245 members -- not a huge number for a party that's free to join.

One thing party members do have to pay for is the full party manifesto, set out in the book "The PowerPoint Fallacy" authored by Poehm. Party members pay €17, a reduction of €10 on the regular price.

So is this just a promotional gimmick?

"Yes, it is a tool to promote my book. But it doesn't end there," Poehm said via e-mail.

"This issue will be raised in the awareness of the all people who still don't know that there is an alternative to PowerPoint and with this alternative you, provably, achieve three to five times more effect and excitement with the audience than with the PowerPoint," he said. "We want ... that pupils in schools are not punished by a mark reduction if they don't use PowerPoint," he said.