Contributing to this transition is the rapid drop in LCD TV prices. Lim said that prices are beginning to plateau for mainstream 32' to 40' sizes. Items having zero interest payment schemes are also encouraging factors for consumers who want to buy LCD TVs.

This early, the presence of LCD TVs already has an effect on the market, dictating the prices of other TVs, particularly plasma TVs.

'The price fall is not because of improved technology that makes it easier to manufacture television, but because of the growing popularity of LCDs which, is perceived by the competition as threat,' said Lim.