A work-in-progress shot of the show's concept art

Over 600 performers and 200 production staff will be involved with around 10,000 people in the audience viewing this monumental performance per night. The visual area is larger than three football pitches across and 16 double decker buses high. Studio Output will therefore be the first British business to take on such a sophisticated visual effects project for a live stage show.

"This project has all the elements to become a truly iconic, epic piece of creative work," says Ian Hambleton, partner and creative director at Studio Output "Being able to work on such a scale, with no restriction on production quality and for such a large audience, is not something we could have ever imagined doing in the UK."

Studio Output's involvement in Attraction is not the last we'll hear of them as Ian also adds, "We've already begun discussions on a number of projects in the future, including the 2016 Brazilian Olympic opening ceremony." With the immense visual effects that Studio Output produce, the next Olympic games will definitely also be worth attending.

The live musical show, Attraction, is centered on a love story and will involve many scenes that involve the changing of seasons, fountains and other grandeur sights for three years. Studio Output will project these parts of the show onto scenery where their talent in visual effects and creativity will make each digital performance come to life.