2001 -- Apple launches next-generation operating system -- the Unix-based OS X, with subsequent upgrades over the years.

2001 -- Apple makes first foray into consumer electronics market with launch of iPod, the portable MP3 player. (It sells more than 4.4 million iPods in fiscal 2004.)

2002 -- Launches the flat-panel all-in-one personal computer iMac. It makes the cover of Time Magazine that year and wins numerous design awards.

2003 -- Jobs announces the iTunes Music Store, which sells encoded songs and albums.

2003 -- Jobs launches the 64-bit PowerMac G5 personal computer.