Linxter is stressing the platform's ease of use, and portraying Web-based connectivity as an increasingly natural condition of the world.

"With everything around us becoming Internet enabled (iPods, clothing, toasters... anything), it is essential that we have a system in place to securely, easily, and dynamically connect all these things," the Plantation, Florida, company's Web site states.

Founder and CEO Jason Milgram claimed in an interview that "Linxter is designed to where even a developer with one or two years of experience can master it in a day."

The platform consists of three components: an "Internet Service bus," which processes the messages being sent; a software development kit; and a Web interface for the administration of Linxter-enabled programs and user accounts. A .NET SDK is ready now and one for Java is in the works.

Linxter baked a series of security measures into the platform, including "endpoint to endpoint" encryption, according to its Web site.