Start-up tips: Advice from start-up veterans

15.10.2012

1. The main problem for new entrepreneurs is usually finding out what's important and what's a waste of time. They waste too much time doing the wrong thing. My number one piece of advice is to learn how to make quicker decisions. If the decision is low impact or reversible, just use your gut feel. If it's not reversible and high impact then ask your mentors what they would do and make a decision and then sleep on it.

2. Use checklists and lists. Buy a copy of the 'Start-up Owners Manual' by Steve Blank. It has lots of checklists in it.

3. Learn how to sell. Every founder should be able to sell their own product. If you can't do a quick stint working in cold call life insurance, go through their training and practice. Also, learn how to present and pitch. Toastmasters is good at this.

1. Think about whether or not you're really passionate about the problem you're trying to solve and if you're prepared for the massive struggle (and potentially rewards) ahead.