There are three service levels for SpiderOak Blue, the company's new cloud storage service, which span small-to-midsize and enterprise-class businesses.

SpiderOak has had a consumer cloud storage service -- SpiderOak Orange -- since 2006 that allows consumers to back up, share and sync their data. SpiderOak's claim to differentiation is its "zero-knowledge" privacy standard, which allows users to create their own passwords so that the SaaS provider couldn't read a customer's unencrypted data even if it wanted to.

However, SpiderOak CEO Ethan Oberman pointed out that if a SaaS provider allows users to reset passwords, then it basically negates the security. "Anyone who can allow you to reset a password can get access to that password," he said.

Its new SpiderOak Blue business-class cloud places the ability to manage and reset passwords in the hands of a user company's IT administrators.

SpiderOak Blue offers a virtual appliance that places all management control into an open-source virtual machine that runs on a user company's internal infrastructure. That enables full control of all data flowing in and out of an organization through SpiderOak.