To back up his claim, Rose points to how Sony has been innovating with products such as the Personal 3D Viewer, where the user can immerse themselves in a 3D experience, as well as Digital Recording Binoculars that bring 3D video recording to the long distance viewing device.

"We're returning focus to our business and the products we offer, while continuing to revolutionise the electronics industry," he said.

Gartner electronics analyst, Paul O'Donovan, views the assumption that Sony has been struggling in recent years due to lack of ideas as "complete boulderdash" and "rubbish".

"Sony has certainly had some ideas and they have continued to be innovative," he said.

O'Donovan instead blamed Sony's problems on "not innovating in the right area" or being unable to put in enough money into R&D to push these new technologies forward.