Social networking and tablets key web traffic drivers

06.04.2011

Partnering with content providers was deemed the best way to counter the threat from OTT players by 69 per cent of respondents, with coverage and quality of service (QoS) also considered to be important.

"Common sense has prevailed," said McCormick. "Rather than take on the OTT players head-on, it makes more sense for operators to partner with them across as many areas of the ecosystem as they possibly can."