We have that approach within our human resources organisations too, which explains why we've turned to social media, things like LinkedIn and other tools, to help us identify potential candidates in the market place for recruitment. They help us keep costs down.

I've been using LinkedIn as a solution to help with recruiting since LinkedIn started. Actually, I've been using Twitter and job boards and all other types of online media search as well. Our social media efforts are not all about LinkedIn, of course. But LinkedIn is especially good and has certainly helped us find a lot of people that wouldn't have been available through other avenues.

Typically, what we do when we get a search is we will take a look at the brief of the search, put together a list of target organisations that we want to recruit people from and the target skillsets we wanted, and then go on to some of the social media platforms to do some searches and find people to engage with.

What social media helps us to do is find people faster than we would if we were to go through more traditional means, such as using external recruitment companies or having to rely on people applying for roles.