Social bookmarking sites cut out the need to search out these nuggets of wisdom in a sea of junk because someone looking into your topic has already found them for you. (While this may seem helpful, Eli Parisier if you only follow suggestions from people with the same worldview.)

How the Delicious Revamp Will Be Different

That being said, there's a reason I haven't used Delicious since 2008. I'm not the type of person who saves things to read later, because for me "later" never arrives. I'm much more interested in the real-time offerings of Facebook and Twitter, and if I find a truly remarkable piece of information or product, I go old-school and bookmark it.

Hurley and Chen get that, and they tell to marry the best of news aggregation and social bookmarking. In addition, they want to foster community by allowing users to interact and share with each other, all the while mapping this behavior so that they can monetize the site with laser-focused advertising. With YouTube, Hurley and Chen learned the value of building community, and they bring that awareness to Delicious.

This makeover of the currently static site hopefully won't turn off its half-million users. You could argue that a Delicious user opted not to be a part of a news aggregator site like Digg, probably based on the simplicity and lack of advertising on Delicious.