Smartphone is today touching every aspect of our daily lives and this has presented several mobile opportunities for advertisers, businesses, and developers in Hong Kong.

Twenty-six percent of smartphone users in Hong Kong notice mobile ads all the time or most of the time and 78 percent have previously noticed mobile ads on their smartphones.

Forty-seven percent of users notice mobile ads mostly while they are on search engines via their phones and 25 percent of users visited the website of the advertiser after noticing the mobile ads.

The survey also showed that 23 percent of users have used their smartphones to make online purchases and 14 percent use their smartphones to compare or learn about products before buying them.