The challenge with this strategy is giving the users enough support and direction so they get excited by the possibilities of a blank canvas, but not totally intimidated. This again is where our creator community is able to step in to help by building base templates and components that can be easily reused.

We hope to make up for the lack of raw marketing and game related resources by empowering everyone. At the end of the day, our best marketers will be our creators.

What do you feel a company like Sharendipity can offer that's different from a bigger player?

Put simply, we can innovate more freely. While products like Sims Carnival and Microsoft's Popfly Game Creator may be motivated by other corporate goals, we are free to experiment and iterate on our vision based on feedback from our users. Furthermore, we can do these both very quickly given our size.