"Our plan to expand coverage is to hire more sales people and recruit more partners," Knoerr said, adding SAP is now engaged in the professional enablement of VARs through their partnership with the PDAgroup, a network organization that enables best performance of professionals.

Kindermans noted in the summit that 60% of SAP's SME business is done through their partners and the company is now eager to invest more in them.

"Indirect partner business will grow 30% [in 2010] and smaller deals will move to inside sales in combination with our partner engagement," he said.