In the meantime, the company is planning to tout HANA's initial success during an where Sikka will appear.

HANA now has more than 350 customers, according to Sikka. Among those customers, about 150 have completed implementations with the rest undergoing pilot projects and other earlier-stage activities, he said.

Some 2,000 people around the world have also been trained on HANA, Sikka said.

The grassroots development community is warming up rapidly to HANA as well, according to Sikka. During the Sapphire conference in mid-May, SAP of Amazon Web Services HANA instances for developers. Since then, more than 200 HANA instances have gone up on AWS, he said.

These successes have come at significant cost and effort to SAP, however. The vendor has made HANA hype a key ingredient of its public events, positioning it as the eventual future convergence point for all of its technologies.