"We were recruited into the channel program by SAP about a year ago to focus on mid-market customers," Pearson said. "EBMs help us extend our market presence by finding opportunities in specific regional or vertical areas that we probably wouldn't have been able to cover on our own. The program allows us to leverage both our and the EBM's expertise to further expand our (market) presence."

Mandala said in terms of specific regional partner growth for next year, he'd like to see more traction in the Atlantic Canada region. In 2010, he said the company will be focusing its efforts on advertising as well as additional partner search initiatives.