Since the specifications are so similar, the price of the two phones should be close, and the Lumia 610 is priced at €189.

It is hard not to read anything in to the fact that the Android-based Galaxy S III got a huge launch last week while the Omnia M got just a blog post.

"Strategically, Android is where Samsung puts all its focus, but the company doesn't want to put all its eggs in one basket," said Roberta Cozza, principal analyst with Gartner.

The Omnia M will be available starting in Europe and then rolled out to other regions, Samsung said.