He added: "The perception of security problems is far worse than the reality. I can understand why people get frustrated, but I think more of the frustration comes from someone saying - 'why can't you tick that box?' I think the frustration is legal rather than practical."

Salesforce also provided Computerworld UK with an official statement on the timeline of its EU datacentre. A spokesperson said: "Salesforce.com remains committed to building a data center in the UK, and we've narrowed it down to two co-location providers. We don't have an exact date or timeline yet, but we'll keep you updated on any major advancements."

ASUK has completed 20 percent of its 2,000 user project to implement Salesforce to create what it calls a Computerised Record System (CRS). This will incorporate data and users from 200 network locations across the UK.

In 2010 ASUK had more than 250 independent client tracking systems, most of which were based in Excel and Access. However, due to the UK government increasingly giving spending power to patients in the UK in a bid to create competition in the market where they can select their own medical provider, ASUK recognised the need to create a strong web presence, and create the ability to track and invoice people.

Shoesmith described the change as moving from a B2B organisation to a B2C organisation. He said: "This has had a massive impact on IT and the implementation of Salesforce has been absolutely critical, both commercially, and to increase service levels."