At the company's annual Dreamforce user conference in San Francisco, CEO Marc Benioff launched Chatterbox, a new file storage feature within Chatter, Salesforce.com's social collaboration platform. Analysts say it's an interesting move not only for the cloud storage market, but for the Salesforce-Box relationship.

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Salesforce.com was an investor in Box last year, part of an $81 million series D round, but today it seemed to take a shot at that company by taking Box's name, throwing it on to the end of its product and releasing what some consider a competing service. that Salesforce's new storage option is meant to be a "direct smack at Box CEO Aaron Levie by Benioff." 

While Chatterbox was officially announced at Salesforce's Dreamforce conference today in San Francisco, Benioff scooped his own company's news last week during an interview. Box, aware of the oncoming competition from Benioff and Salesforce, pre-empted the official Chatterbox news by announcing , which is meant to enhance the upload speeds into Box to an average of 7MBps.