Rogers is running LTE on AWS spectrum.

The Sierra Wireless modem costs C$80 (US$83) on a three year data plan. The flexible plans start at C$45 for 1.5 Gigabytes of data a month and run up to C$90 a month for 9 GB of data. The plan automatically shifts subscribers up or down levels depending on their monthly use.

Rogers said customers will see average download speeds of between 12 and 25 Mbps, depending on network congestion and spectrum used.

An industry analyst who was at the launch said businesses won't be impressed with the pricing. With LTE's speed and low latency approaching wireline, organizations will wonder why they should pay a premium for wireless, said Lawrence Surtees, vice-president of communications research at IDC Canada, particularly because the price per bit of wireless data should be coming down.

"There's going to be IT managers who have both wired and wireless networks saying to Rogers, Bell and Telus 'We're fed up with separate contracts, separate billing [for wired and wireless]. Give us one pricing scheme, one bucket that treats a bit as a bit,'" he said.