One decision he's made over those 10 weeks of studying the company is that he will focus on enterprise customers, he said. "We plan to refocus on the enterprise business and capitalize on our leading position in this segment. RIM was late to the BYOD movement and we saw a significant slowing down in our enterprise subscriber growth rate as a result," he said. BYOD refers to the "bring your own device" trend, where workers are allowed to choose their own phones to connect to business applications.

At the same time, RIM wants to position its forthcoming BlackBerry 10 platform to appeal to all segments, including consumers. "That doesn't mean we have to do it alone," he said. "Whether it means we'll build hardware or whether we engage in other partnerships is exactly part of the strategic review," he said. That means the company is considering licensing its software to other hardware makers, if that option makes sense as part of a strategic evaluation of the company that Heins is undertaking.

RIM will keep making high-end devices itself, he said. "I want the RIM device to be a high-end object of desire," he said.

Heins also expects to pare down some of the company's services offerings aimed at consumers, although he didn't specify which. "We're looking at ways to scale back these activities and refocus on our integrated services offering" that leverages RIM strengths such as the BBM service, its security offerings and management products, he said. BBM is RIM's popular instant messaging service.

At least until BlackBerry 10 comes out, RIM will continue to focus on entry-level products, particularly outside of North America, where it has already sold more than 40 million of its entry-level Curve phones. It reported that 68 percent of total revenue came from outside of the U.S., Canada and the U.K.