I think if you are going to fall back on an IT-focused strategy, which is what RIM just announced, you have to focus on what IT wants and that isn't a phone that the users don't like. IT doesn't do phones anymore, so a return to an IT-based strategy will only speed RIM's decline. An IT-focused strategy would need to lose the phones and might be a service or product that IT needs to implement to secure and manage the user experience on the phones users choose, ensuring these devices and users are secure. However, IT just doesn't have the power to drive user technology anymore. They are losing it on PCs and most never really had it on phones.

Let's explore RIM's catastrophic strategic mistake.

The most successful single cell phone company, particularly now that Google has had to disclose how , is Apple. Apple became successful through a strategy of focusing exclusively on the user and they currently are the favorite IT platform for phones. Roughly a third of the large companies I spoke with at a recent EMC event said they were actively blocking Android.