With the increasing overlap of social and business platforms, the real value of Tungle is that it allows a user to integrate their home, play, and work platforms all in one--which is how they're actually used. I use Facebook and Twitter to find story sources, to reach out to contacts, and also to find a good happy hour. It works.

Business managers should encourage this integration and avoid the urge to separate their employees surgically from social platforms, because these platforms also function as efficient business tools. A company's adoption of Tungle is a step in this right direction. As BlackBerry is the smartphone of choice among corporations (), RIM understands this convergence, and has made a smart buy to keep up with its users' demands.

So, should you get a so you can use Tungle? Probably not, but if you have one already, it looks worthwhile to check out this service. If you're among the other of the smartphone market however, chances are you won't have to wait long for a comparable service.

Ilie Mitaru is a culture and business journalist and an occasional entrepreneur. He is the founder of an alternative business magazine, Stake, set to launch in June 2011.