ShopIgniter specializes in providing Facebook integration and Facebook storefronts at the enterprise level, so it probably isn't of tremendous interest to small businesses. We've included it here more as a resource, so that you can see how bigger operations are running their Facebook storefronts.
Mail-order steak-flinger Omaha Steaks recently enlisted ShopIgniter's help to get its Facebook store off the ground using Facebook-only products, Facebook-exclusive pricing, and other innovative strategies that gained recent attention from . Omaha Steaks sees an opportunity where other brands have encountered disappointment; only time will tell if its optimism is justified.
Angela West spends enough time on Facebook that she doesn't doubt its potential for e-commerce. She has written for big insurance companies, small wildlife-control businesses, gourmet food chains, and more. Follow her on Twitter () and on .