Now, the technology that made Lockitron's success possible is available to anyone with a product idea of their own.

Selfstarter's code is available for anyone's use along with instructions for getting started. By downloading the code, users get a rudimentary site to which they can add their own authentication, administration, and product management code.

Based on Ruby on Rails, the software delivers a site just like what Lockitron used, and it comes set up to collect reservations using Amazon Payments--users need only create an Amazon Seller Central account. They can, however, choose a different provider instead. Selfstarter recommends or as good alternatives.

Perhaps best of all, Selfstarter is free to use and can be to your heart's content.