We use the for search. We've done a lot of custom tricks to improve it.

Our index takes up 30 GB on MySQL databases. We program in PHP. PHP has its problems, but it has a lot of history, a lot of libraries, and is very fast. The fact that we have only 14 servers in Toronto is testimony to how fast PHP is.

Counting me, there are 5 employees. There are two systems administrators and two developers and me. I develop and do a whole bunch of other stuff.

And you make money by selling ads? Our ads are mostly general, though some advertisers will try to target younger, technical audiences. So we get some ads for consumer electronics.

I saw an ad for Qwest Communications. Who would've placed that ad? Some ad agency, though there are a lot of different intermediaries. But Qwest should be aware -- and they're not complaining. So you can draw your own conclusion.