Socially Lazy Sloth.

Your Twitter stream () seems quite unique. How do you manage it to keep fans both entertained and informed?

It's fun, it's always gotta be fun or else it feels forced and annoying to everyone. I just think of witty things and tweet them.

How important is it to engage with your audience using social media? Would Owl City be what it is today without those channels?

Certainly not. I'm not the guy to jump in the car and physically go out and push my music onto people, I just put things online for them to stumble upon and that's why social media has been huge for me.