researchers to make online purchases," said Stuart Jamieson, Managing Director of Nielsen, Philippines.

"The Internet presents an opportunity for retailers and manufacturers to tap into a broader consumer base and increase engagement levels with consumers. However, clear strategies to build online consumers' trust and ultimately increase purchase conversion rates need to be ascertained."

While non-consumer packaged goods (CPG) products such as electronics, clothing and travel reported the highest penetration for digital shopping intentions, the level of influence for CPG-related products is growing. Filipino's intentions to buy food and beverages via online sources more than doubled from 15 percent to 32 percent in two years.

"Connected devices, such as computers, mobile phones and tablets have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy," added Jamieson. "Marketers need to determine which consumers are embracing digital for their grocery shopping needs so they can focus on the right shoppers with the right digital strategies to improve consumers' online experience."

Over half (52%) of Filipino respondents said they planned to purchase a computer, game or software via a connected device in the next three to six months (up from 19 percent two years ago), compared to 35 percent in Asia Pacific, and 46 percent indicated they would purchase a mobile phone online, compared to 33 percent in the region, making technology categories the key driver of online purchase intention for Filipinos within the next three to six months.