TalkSwitch supports both IP as well as traditional telephony, and Dixon said while traditional telephony remains popular in the SMB segment for very good reasons, as businesses begin to grow and invest in infrastructure she's seeing a migration over time towards IP.

"VoIP offers cost savings and flexibility based on the kind of business you run, the calls you make and where you make them," said Dixon. "The small business customer is looking to what do I need today, and for the future, and how cam I optimize my systems to get the features I need at a cost I can afford.

Most of TalkSwitch's business goes through its channel of reseller partners, said Dixon, which numbers some 1500 North American partners, of which at least 400 are Canadian. The company does do some direct sales, but she said the bulk of inbound leads are referred to channel partners.