"We can aggregate that data to see where a third of the population is and measure traffic density. As we get more information and profiling of customers, security is of interest, because we will be carrying more sensitive data for Australians."

In addition, the telco is keen to help companies develop bring-your-own technology (BYOT) policies as tablet and smartphone penetration increased.

"We think that there is a huge opportunity ahead for companies to innovate themselves in how they do their work such as bringing their own device to work," he said. "The growth of social communities is a small example of what can be achieved in a professional environment with professional groups. Guidelines are needed to ensure BYOT works."

Optus reached an with the NBN Co in June 2011 for the migration of its hybrid coaxial cable (HFC) customers to the NBN.

Follow Hamish Barwick on Twitter: