"That is the expectation that I think is going to begin to grow in the apps domain," Wookey said.

The company also views XML-based reporting as a critical component of its applications arsenal gong forward. Role-based analytics and integration capabilities also are on the radar screen.

Also at the show on Wednesday, Oracle announced prebuilt integrations for its Oracle Identity Management software, with the intention of reducing users' security costs. Out-of-the-box support will be added for Oracle's JD Edwards EnterpriseOne, i-flex Flexcube, PeopleSoft Enterprise Campus solutions, and Oracle Clinical and Healthcare applications.