But curiously absent from the party is the Academy itself. Why doesn't it have a Twitter account? Have no fear: that's likely to be rife with interesting blurbs.

E! Entertainment, paired with Google, will also be pulling : real-time tweaks to E!'s Internet ad campaign.

So if an actress happens to be wearing something fabulous (or fabulously horrendous), E!'s Web site will morph its Oscar-related ads in moments so chronic ad-clickers will know where to buy the dress, how to accessorize, and more.

Given the amount of attention E! plasters on events such as these, it should be a remarkable experience watching advertisers try to steal your wallet in a new and innovative way.